München, Deutschland

BMW World

It seems that a massive cloud has landed near the BMW HQ - only connected to the museum of the Bavarian auto manufacturer by a bridge. The architects planned the biomorphic building in the shape of a twisted double cone as the perfect venue for events, exhibitions, restaurants – and as a new car showroom. For the presentation of the new 7 Series, BMW created the unique "Luxury Driving" experience: with high-grade lounge furniture from Walter Knoll. A successful combination of automotive and interior excellence.

  • Project

    BMW World

  • Locations

    other, building, lounge

  • Pictures

    Gabriel Büchelmeier, Munich, Germany